Wednesday, October 31, 2012

Happy Halloween Everyone!! 

We are just so excited on how many amazing shots we got from the other weekend; that we thought we would share another photo with everyone....thanks again to our photographer and model!

Don't forget if you're interested in ordering any of our pieces, there are prices below and you can directly contact us through our email at!

Monday, October 29, 2012

look book photoshoot

take a look at one of our favorite shots from our photoshoot two weekends ago

we scheduled our photoshoot three weeks in advance and hoped that a Sunday in late october in Minnesota would be warm enough to get a couple quick shots in. We were so lucky and got an AMAZING sunny, 70 degree day! Our model Jordan didn't even want to change out of the tanks, it was that gorgeous out!!

many thanks to: our photographer Dayne Smith, we are obsessed with the pictures you took and can't wait to work with you in the future  and assistant Kori Wahman - it was so great to have you there and were a huge help (and took some amazing pics yourself!) and to our model Jordan Herman- it was so fun working with you lady, you're beautiful!!

pictured here: criss-cross top and skinny leggings

Thursday, October 25, 2012

We are now taking orders!

Just in time for you to kick off your holiday shopping! email us at to place your orders- and please don't hesitate to ask us questions, we would love to hear from you!





Wednesday, October 3, 2012

Runway Show- Front Row

if you are interested in purchasing any of the looks in the first runway show,seen here please email

video by Carly Aplin of Kare11

Monday, October 1, 2012

MNFashion: MAI Reviews!

Read what people are saying about MAI:

"Cozy hoods were both stylish and comfortable, and their detailed sports bras were athletic and sexy."

"... it was a pleasant change of pace from the week’s other collections and the designs were executed beautifully."

"surprisingly street-wearable"

"Some of the pieces, such as a hooded, oversized sweatshirt, would look just as welcome on the street as in the gym"

from l'etoile, vitamn and savvy

If you are interested in purchasing a piece pictured above,
please contact us for pricing

Photos by Rhea Pappas, models from Ignite

Sunday, September 30, 2012

The Show!

Our lovely models all lined up ready to walk! Thank you to everyone who came to the show and to everyone who sent us encouraging words - it is amazing to have so much love and support around us!

Sarah and I are working hard to take this collection to the next step, one of which being a website to sell our clothing on! We are still a little ways off from that, but will be posting pictures from the show. If anyone is interested in purchasing items email us at and we will be in touch!

Saturday, September 22, 2012

The Egotist

We are getting so close to the show, we can barely Stand it!!!

Check out a feature on us written by The Egotist for more sneak peeks- Thanks to Rhea Pappas and her amazing team for the pictures!

Saturday, September 8, 2012

Sneak Peek

Sneak Peek! Sports top with back cut outs. We couldn't show you All of it- you'll have to come to the show get the first look.

Friday, September 7, 2012

The Shows: MNFashion

Like what you’ve seen on our page so far? Don’t worry, we have a lot more to come and we will be showing sneak peeks up until the fashion show.
That’s right! The launch of MAI’s first collection will be September 26th at The Shows hosted by MNFashion
Get your tickets here- today! Can’t wait to see all of your pretty faces
Peace and Love

Thursday, September 6, 2012


Meet Sarah!

Co-founder of MAI, Sarah graduated from UW-Stout with a degree in Apparel Design and Development in 2011. She brings experience in designing, technical design, patternmaking, store management and buying. She is excited to be working with Emma and loves how they each bring a unique aspect to the team. She can't wait to finally launch the line and see how everyone reacts to it and hopefully everyone loves it as much as they do!

Wednesday, September 5, 2012


Meet Emma!
Co-founder of MAI, Emma graduated from UW-Stout with a degree in Apparel Design and Development in 2010. With work experiences in design, product development, technical design and textiles she is excited to put her varied skills to use – when you are starting something on your own, you do it all! She is thrilled to be working with Sarah to create an active wear collection that is truly inspired by the women they see every day.
Stay tuned- tomorrow is Sarah’s turn!

Tuesday, September 4, 2012

Meet Mary!
Mary is a part of the original design team - she helped create the brand MAI as we know it now. At this time Mary is living in New York City and is pursuing her fashion career. Mary is one of the most talented designers we know and wish her the best in her move, but is missed as Sarah and Emma continue to grow the brand. Mary is a strong supporter of MAI and continues to get involved whenever she can.

Check back tomorrow for Emma's bio!

Monday, September 3, 2012

Who is MAI?

MAI: I AM enough

MAI is created by Emma Holcomb and Sarah McArdle - two designers from Minnesota with a passion for dreaming, exploring and creating. This line is inspired by the women we see every day: they love being active as much as they love taking time to enjoy their day. That is why we have created a collection that can go with you from the yoga studio, out to dinner and end your day with you on the couch.
Our mantra is I AM enough. We believe that who you are is exactly who you should be. We recognize the importance in challenging yourself to become the best you possible, but feel that at the end of the day it is loving yourself, as you are, that can bring you the most peace. 
We hope you love our first collection as much as we do. Please join us on our journey.
Breathe deep, find balance in all that you do.
Emma and Sarah

Sunday, September 2, 2012

Namaste, It's a perfect day to be outside!
this is our signature MAI tank - Stay tuned for more! 

Friday, August 31, 2012

Check out a pair of our MAI basic capris- they feature a fold over waist band and flat exposed seams that are super comfy for any activity! More details to come soon!

Thanks to model/friend Anne for a great photoshoot!

Follow us here and on Twitter @fashionbymai for updates leading up to the fashion show!